Palmetto

During my time at SNDL Inc., I was responsible for creating the majority of print and digital assets for the cannabis brand Palmetto. This included collaborating with the marketing team on the creation and design of two new products. I worked closely with 14th Round, a cannabis vaporizer design and hardware company, to create the look and feel for two new all-in-one (AIO) vapes.

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The design process began with sketching potential concepts based on the hardware options provided. I had creative freedom to incorporate patterns, shapes, and textures that would enhance the user experience while ensuring the designs aligned with Palmetto's existing branding. Colours and textures were carefully selected to complement the brand's current product selection while still standing out. Once the designs were finalized, 14th Round developed 3D renderings to prepare for manufacturing.

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After the initial product development stages, I transitioned from product design to creating the visual assets needed to represent the chosen flavour profiles of these vapes. This included designing advertising materials such as posters, digital TV displays, sell sheets, web designs, and social media content.