Roots x Wicked

Areas of Design

Programs Used

Web Design

Email Design

Social Media

Art Direction

Marketing

Figma

Adobe Photoshop

Microsoft Powerpoint

Along side the Marketing Art Director, I had the opportunity to assist and create the Art Direction toolkit required for Roots' collaboration with the film Wicked. My responsibilities were centred around creating the general look of all digital assets such as Email, Web, Paid Ads and Social to be distributed to the Roots Marketing team to roll out to the public.

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Shop the Roots x Wicked Collection now: https://www.roots.com/ca/en/roots-x-wicked/