Shoppers Beauty
Areas of Design
Programs Used
Motion Design
Video Editing
Art Direction
Social Media
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Microsoft Suite
From concept development to final delivery, each campaign is the result of a collaborative creative process designed to connect with audiences across social and paid media. As the lead motion designer on the Shoppers Drug Mart Beauty team, I work alongside Art Directors, Copywriters, Content Managers, and production partners to develop engaging content for some of the industry's leading beauty brands. The following case study explores my role across the key stages of campaign development, including concepting, art direction, production, and post-production.
01. Concept Development and Visual Direction
Working closely with Art Directors, Copywriters, and Content Managers, I help translate campaign objectives into engaging concepts tailored for social media and paid advertisement. This stage involves developing creative approaches, visual directions, storyboards, and content strategies that align with both brand goals and audience needs, ensuring each asset is positioned for success before production begins. Once a concept is approved, I lead the creative execution of shoots by sourcing props, selecting backgrounds, and defining lighting, composition, and camera angles.
02. On-set Art Direction and Production
Working closely with internal teams and production partners, I provide creative direction and oversee on-set production to ensure content aligns with campaign objectives, brand standards, and platform requirements. The result is a collection of thoughtfully captured assets that serve as the foundation for the final campaign deliverables.
03. Post-Production and Final Delivery
In post-production, I transform content into polished campaign assets through motion design, animation, video editing, and creative refinement. Working across multiple formats and platforms, I ensure each deliverable is optimized for its intended audience while maintaining consistency with the overall campaign vision. The final result is a collection of engaging content designed to support brand objectives across social and paid media channels.
